The MDGs and World Poverty Day

End Poverty 2015 Millennium Campaign logoA one-day social media action for

International Day for the Eradication of Poverty

#EndPoverty – 17 October, 2012

At the 2000 UN Millennium Summit, world leaders from rich and poor countries alike committed themselves – at the highest political level – to a set of eight time-bound targets to help fight extreme poverty worldwide by 2015. These targets came to be known as the Millennium Development Goals, MDGs.

Over the last decade, millions have overcome extreme poverty and attained better access to health care and education. Despite the significant progress, challenges remain. With just 3 years left till the MDG deadline, we have an opportunity to build more progress in eradicating extreme poverty!

What is the #EndPoverty social media action?

#EndPoverty is an innovative one-day social media action led by the UN system for 17 October, the International Day for the Eradication of Poverty, IDEP. You are invited to encourage your followers to re-post, re-Tweet, or donate their Facebook and/or Twitter profiles to IDEP. The aim is to engage people on the fight against extreme poverty and to be informed about the progress made and the  challenges that remain with meeting the development targets of the MDGs.

It is requested that your introductory messages be shared and posted starting on 15 October. Messages would also be shared throughout the day on 17 October. #EndPoverty will be the hash-tag used for all messages.

The landing site will be an updated version of and will host 8 pre-written MDG messages that are ready to share across social media networks. For donating profiles, the ‘Thunderclap” application will be provided. The landing site will go live shortly before 15 October. Tweets will be available in multiple languages (English, Spanish, Arabic, Russian, French, and Chinese). On the landing page, there will be additional links to MDG specific web pages, allowing the public to learn more about each MDG.

How to join this initiative?

On Monday, 15 October, we request you to send a heads up message, to call attention to the IDEP initiative. Message:

17 Oct is World Poverty Day. Join me + spread the word that we can #EndPoverty. Find out what you can do at #MDGs

On 17 October, we invite you to post the pre-written MDG-Poverty Day messages to your social media accounts. The links in each message will direct the public to the landing site housing all the 8 MDG-Poverty Day messages.

See how you + #MDGs are helping to #EndPoverty. Find out challenges ahead & spread the word on 17 Oct at

See how the Presbyterian Hunger Program helps #EndPoverty #MDGs

See how the Presbyterian Self -Development of People Program helps #EndPovery #MDGs

Seehow #PC(USA) partners work to #EndPoverty around the world #MDGs

Extreme poverty is falling in every region of the world, but 870 million people still go hungry. #EndPoverty

Access to education beats poverty. 39 million more children are building their futures. #MDGs #EndPoverty:

Parity between boys & girls in primary education exists. Learn how to #EndPoverty #MDGs

Ending poverty can improve child survival rates. Millions have been saved. Join us to do more. #EndPoverty

Maternal mortality reduced by 47% since 1990 but we can do more. #EndPoverty to improve maternal health worldwide:

Malaria deaths fell by 25% since 2000. #EndPoverty to improve access to essential medicines. Join us #MDGs

8 million people received antiretroviral therapy for HIV/AIDS by end of 2011. See how to #EndPoverty #MDGs

#MDGs helped 89% of the world have access to safe drinking water but many still lack sanitation. #EndPoverty:

Does your country meet its aid delivery commitments for #MDGs to help #EndPoverty? Find out:

Who is joining this initiative?

The UN Development Programme, the UN Department of Public Information, and the UN Millennium Campaign have teamed up for the one day social media action for 17 October, IDEP. Civil-society groups, UN agencies and UN partners, including Goodwill Ambassadors, will tweet and post the same messages on the progress made on the fight against poverty in the last decade and address the challenges that remain.

For more information, please contact:

Mohsin Mohi Ud Din, United Nations Department of Public Information

Sophia Qureshi, United Nations Development Programme

Anna Ortubia, UN Millennium Campaign

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