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User research continues for new website

Church leaders and members invited to participate

by Jeffrey Lawrence | Presbyterian News Service

LOUISVILLE — A new round of user experience testing was launched on June 25 to learn how visitors to the Presbyterian Church (U.S.A.)’s website would navigate the site to locate the information and resources they want.

Leaders in congregations and mid councils, along with other church members, are invited to participate in this research phase that is open through July 21.

Centralis Partners, a user experience research and design firm based in the Chicago area, is conducting the research project.

The study now under way is known as tree-testing. Test participants are presented with a random list of 10 items and asked to choose where in the navigation menu they would go to find this information. The entire exercise takes just 10 to 15 minutes.

When the results of several hundred test subjects are analyzed, it’s possible to determine how logical and user-friendly the proposed site organization is, before the actual design and development work for the new website begins.

Participants can do the tree-testing exercises in English, Spanish or Korean. This very inclusive research is designed to let as many Presbyterians as possible have a say in what the new denominational website will look like.

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