In this edition of the Presbyterian Communicators Network, we identify resources for free high-quality photos, online giving for churches, free apps for photo editing, and easy design programs. We’ll also answer the question “who can help build my site?” by offering the names of some of the less expensive and more popular website builders.
Once you’ve designed your site, how do you get people to actually visit and spend time there? When an individual goes to your church’s website, it should create an emotional reaction— in other words, they need to become emotionally invested in your site. Emotion can stimulate trust, capture attention, make a case for your point of view, and even forge a relationship between parties with different opinions.
A subconscious emotional reaction occurs as soon as someone sees your site—that in itself is an interaction. Similarly, users also need to consciously decide how and where to click on your site. Your church’s site should be designed first to capture visitors’ attention, then to hold their attention, and eventually to lead to an emotional tie that invokes a positive action of some sort. Whether it’s giving contact information, visiting your church, supporting a ministry, or making a donation, all user actions require an emotional connection. Your church’s site must make the users feel something.
Please note that the suggested sites and resources listed in this publication are not in any way endorsements of these products. The organizations listed in this publication are in no way affiliated with the Presbyterian Church (U.S.A.).
Grabbing the visitor’s attention
Visitors to your website have a set amount of time and energy they’re willing to spend there to find what they need. It’s imperative that your site achieve two goals as soon as a user has landed on the page:
If a picture is worth a thousand words, then a good video is worth at least ten thousand. Imagery is essential for any website to create that necessary sense of excitement. Powerful images grab the user’s attention. The best sources of photo and images are those you take at church events and services. However, there are sites that offer free high-quality, high-resolution photos and others that provide information on video editing and on posting your videos on YouTube that you may find helpful.
Here is a list of websites:
- Canva.com —easy design program; can overlay text on top of photos; images are pre-sized for social media.
- VSCO Cam app—free photo-editing app
- Pixabay.com —free high-quality images
- Stockvault.com—free high-quality photos, textures, and art illustrations
- Bootstrapbay — 17 sites with breathtaking free stock photos
- Forbes/Tech—33 sites with free stock photos (type this info in the search bar for a complete list of the 33 sites)
In addition to great visuals, you need to make sure you’re directing users once they land on your page. A few common goals websites are designed to achieve are to elicit donations, gain volunteers, and create awareness as well as calls to action. Interactive elements such as buttons or tabs that react to mouse hovering or dropdown menus make it convenient for users to engage with your site. Calls to action should be big, bright, flashy, and attention grabbing. They’re designed to entice the click. Make sure your website is set up to accommodate your desired interaction from the user. If you’re looking for help with online giving or volunteer signups, here are some suggested sites: