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A Presbyterian pastor on getting real with Reels

In our church’s social media posts, we’ve noticed a trend: The single, static photo is declining in effectiveness compared to short video clips. Meta (the parent company of Facebook and Instagram) has been pushing “Reels,” which are videos less than 90 seconds long. There are two considerations in creating these Reels — technical aspects and content.

Church in the digital age

Counting people in the pews is no longer a viable way of recording worship numbers. With some joining online, how does a church measure attendance trends?

Online worship is ‘not a show that you consume’

Social media is an engaging tool for talented extroverts like the Rev. Josh Kerr, who you can see making viral dance moves on TikTok or advising, “Don’t burp in your mask. Trust me,” on Facebook.