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social media platforms

Social media needs a strategy

It’s one thing for your church to be on social media, but simply having a presence is not enough. What is needed is an understanding of the various social media platforms, who uses them and what content gets noticed. So, let’s begin with the basics. The platforms we think of most often are Facebook, Instagram and Twitter. For church discussions, we will be focusing on Facebook and Instagram.

Social media needs a strategy

Churches can improve the effectiveness of their social media by matching their messaging with users’ expectations for each platform.

The Daily News Briefing gets a wakeup call

The Daily News Briefing from the Presbyterian Church (U.S.A.), a list of stories published Monday through Friday by the Presbyterian News Service, the Office of the General Assembly and other news sources, will undergo a change beginning Tuesday.