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No more unread emails

Communicating with the congregation is one of the most important things we do. Doing it effectively increases awareness and engagement. For most organizations, email remains a primary vehicle for communicating en masse. It is gradually being supplanted by text messaging, but judging by the number of emails I receive, it remains the medium of choice. The problem, though, is that most emails are ignored without ever being opened. I will discuss a couple of the most important factors that will determine whether a recipient decides to open your email.