online presence

Social media is not a bullhorn

The key to social media is “social.” The goal is establishing a connection to people online with the hope that repeated connections develop into relationships. The least effective use of social media is to treat it as an electronic bulletin board full of announcements. Social media is not a bullhorn.

Social media needs a strategy

It’s one thing for your church to be on social media, but simply having a presence is not enough. What is needed is an understanding of the various social media platforms, who uses them and what content gets noticed. So, let’s begin with the basics. The platforms we think of most often are Facebook, Instagram and Twitter. For church discussions, we will be focusing on Facebook and Instagram.