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A Presbyterian pastor on getting real with Reels

In our church’s social media posts, we’ve noticed a trend: The single, static photo is declining in effectiveness compared to short video clips. Meta (the parent company of Facebook and Instagram) has been pushing “Reels,” which are videos less than 90 seconds long. There are two considerations in creating these Reels — technical aspects and content.

Social media needs a strategy

It’s one thing for your church to be on social media, but simply having a presence is not enough. What is needed is an understanding of the various social media platforms, who uses them and what content gets noticed. So, let’s begin with the basics. The platforms we think of most often are Facebook, Instagram and Twitter. For church discussions, we will be focusing on Facebook and Instagram.

Social media needs a strategy

Churches can improve the effectiveness of their social media by matching their messaging with users’ expectations for each platform.

Presbyterians looking forward to gender equality event

Presbyterians are gearing up to participate in the 66th session of the United Nations Commission on the Status of Women, an annual gathering that will focus on empowering women and girls and protecting the planet.

Get your social media noticed with hashtags

Posting your ministry happenings on social media is great, but it can be even better (translation: more folks seeing what you have posted) with the use of a hashtag.

‘Living, Dying, Rising’ conference leader spotlight: Abby King-Kaiser

The Rev. Abby King-Kaiser, senior assistant director for Ecumenical and Multifaith Ministry at the Dorothy Day Center for Faith and Justice at Xavier University in Cincinnati, Ohio, will serve as worship leader and coordinator for ‘Living, Dying, Rising,’ the 2017 national gathering for 1001 New Worshiping Communities.

Young Adult Volunteer sites join in ‘Instagram takeover’

Five core tenets—intentional Christian community, simple living, cross-cultural mission, leadership development and vocational discernment—resonate with participants at each of the Young Adult Volunteer (YAV) program’s 21 sites. To better show how YAVs engage in these principles, the YAV program has begun a series of Instagram account “takeovers,” where individual sites are allotted a 2-3-day period during which their images and stories will be featured at @yavprogram. This dedicated focus allows candidates, friends of the program and volunteers’ home communities to receive a moment-to-moment, day-to- day understanding of how YAVs live and work.