Timing Emails for More Opens Detailed data helps you improve By Richard Hong Most of us communicate with our congregations using mass emails. If you are using MailChimp, Constant Contact, or Vertical Response, you can track your “open rate” to see how many people are reading your email. Crafting a gorgeous, information-filled message is… Read more »
October 4, 2018
The Church for Today
Timing Emails for More Opens Detailed data helps you improve By Richard Hong Most of us communicate with our congregations using mass emails. If you are using MailChimp, Constant Contact, or Vertical Response, you can track your “open rate” to see how many people are reading your email. Crafting a gorgeous, information-filled message is… Read more »
Snail mail still works Thinking through technology’s uses by Richard Hong My first job was in software development, creating the first-generation of programs that replaced laboratory notebooks with computer systems. Our clients expected that computerization would solve their problems. But we had a saying: “The computer doesn’t do it better, it just does…