Share the peace of Christ by supporting the Peace & Global Witness Offering.

Reels vs static photos

A Presbyterian pastor on getting real with Reels

In our church’s social media posts, we’ve noticed a trend: The single, static photo is declining in effectiveness compared to short video clips. Meta (the parent company of Facebook and Instagram) has been pushing “Reels,” which are videos less than 90 seconds long. There are two considerations in creating these Reels — technical aspects and content.